Volkswagen Ad of the Day, 10/20/06

1959 Volkswagen Ad. Is Volkswagen Contemplating a Change? Text reads:

The answer is yes.

Volkswagen changes continually throughout each year. There have been 80 changes in 1959 alone.

But none of these are changes you merely see. We do not believe in planned obsolescence. We don't change a car for the sake of change. Therefore, the doughty little Volkswagen shape will still be the same. The familiar snub nose will still be intact.

Yet, good as our car is, we are constantly finding ways to make it better. For instance, we have put permanent magnets in the drain plugs. This will keep the oil free 0f tiny metal particles, since the metal adheres to the magnets.

Our shift, we are told, is the best in the world. But we found a way to make it even smoother. We riveted special steel springs into our clutch plate lining.

The Volkswagen has changed completely over the past eleven years, but not its heart or face.

VW owners keep their cars year after year, secure in the knowledge that their used VW is worth almost as much as a new one.