Friday, October 13, 2006

Container Corporation of America - 43 Ads


I did an earlier blog on this series but I've found several others so I'm doing this entry, which I can update as I find other examples.
Great Ideas of Western Man Series
1, Alexis De Tocqueville on the Goals of Equality. Artist Feliks Topolski. 1952
2, Thomas Paine on Equality of Rights. Artist Herbert Bayer. 1952
3, Fyodor Dostoevsky on the Power of Conscience. Artist McKnight Kauffer. 1953
4, Martin Luther on Being a Good Christian. Artist Walter Reinsel. 1953
5, Charles Darwin on False Facts vs False Views. Artist Hans Moller. 1954
6, Benjamin Franklin on Freedom and Security. Artist Sol Mednick. 1954
7, Edmund Burke on the People's Liberty. Artist Walter H. Allner. 1954
8, Theodore Roosevelt on the Purpose of Government. Artist Joseph Hirsch. 1954
9, This ad is the same as #8. However, #8 appeared in the New Yorker where as this one appeared in Newsweek.
10, Shakespeare on Confidence & Courage. Artist Joseph Low. 1954
11, Thomas Erskine on the Advantages of Free Speech. Artist Paul Rand. 1954. This ad is signed but Rand's name is not printed as a caption as it is on the other ads in this series. Rand also did ads for Jacqueline Cochran Cosmetics, Coronet (1958) Cook's (1955); Dubonnet (1951)
12, Epictetus on Philosophy. Artist Leo Lionm. 1955
13, Mr. Justice Holmes on the Exchange of Ideas. Artist Jack Gregory. 1955
14, Herbert Spencer on the Individual and the State. Artist Xanti Schawinksy. 1955.
15, Plato on the Standards of Culture. Artist Constantino Nivola. 1955
16, John Stuart Mill on the Training of Men. Artist Ben Shahn. 1955
17, William Graham Sumner on the Conditions of Prosperity and Progress. Artist Joseph Gering. 1955
18, Henry Brougham on Knowledge as the Bulwark of Freedom. Artist Lemuel B. Line. 1955
19, Francis Bacon on the Scope of Knowledge. Artist Abram Games. 1955
20, This ad is the same as #19 but it appeared in a different magazine - New Yorker rather than Newsweek.
21, William Penn on Freedom Under Government. Artist Horace Paul. 1956
22, Benedict Spinoza on Freedom Under Law. Artist Richard Lindner. 1956
23, Adam Smith on the Source of Wealth. Artist Arthur Williams. 1956
24, Hegel on the Requisites of Freedom. Artist J. Wolfgang Beck. 1956
25, John Stuart Mill on the Folly of Belittling Men. Artist Richard Kozlow. 1956
26, John Wesley on How to Vote. Artist Gerald McLaughlin. 1956
27, This is a goof on my part. I keep adding this ad to the pile because it looks like part of the series but it is actually an ad for Aluminum Company of America with the design and photography by Herbert Matter.
28, John C. Calhoun on the Limits of Liberty. Artist Walter Allner. 1956
29, William Penn on the Power Behind Governments. Artist Mary Faulconver. 1957
30, Benjamin Franklin on Universal Understanding. Artists Seymour Mednick and Don Madden. 1957
31, Abraham Lincoln on Government by Consent. Artist Noel Martin. 1957
32, Henry Brougham and Vaux on Education and Freedom. Artist Honore Sharrer. 1957
33, Epicurus on Justice. Artist Byron Goto. 1957
34, Albert Einstein on Individuality. Artist Feliks Topolski. 1957
35, Theodore Roosevelt Quote. Artist Leonard Baskin. 1958
36, La Rochefoucauld on the Standard of Greatness. Artist Munari. 1959. Like the Paul Rand ad (#11), this ad is signed but the artist's name is not printed on the ad.
37, Marcus Aurelius on Brotherhood. Artist Jacob Lawrence. 1959
38, Buddha Quote. Artist Chan Chi Kwan. 1960
39, Buddha Quote. Designer Yusaku Kamekura. Flower Arranger Sofu Teshigahara. Photographer Ken Domon. 1960
40, John C. Calhoun Quote. Artist John Massey. 1960
41, Aesop Quote. Artist Herbert Bayer. 1962
42, Emile Zola Quote. Artist Nicholas Ghika. 1964
43, Louis D. Brandeis on Democracy. Artist James Rosenquist. 1966

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